Roofing Case Study 3

GOOGLE BUSINESS PROFILE–ONLY GROWTH

THE INITUAL SITUATION

A local roofing contractor had a website but received almost no calls from Google Maps. Their Google Business Profile was incomplete and inactive, causing them to lose high-intent “emergency roof repair” customers to competitors appearing in the local Map Pack. The goal was a 100% focused effort: generate more phone calls directly from their Google Business Profile.

WHAT WE DELIVERED

We executed a GBP-only optimization campaign. By focusing exclusively on Map Pack signals, we bypassed the need for a full website SEO campaign or expensive paid ads.

  • Full Profile Restructuring: Optimized categories specifically for roofing and repair services.
  • Keyword-Aligned Media: Image and media optimization to build trust with homeowners.
  • Engagement Signals: Implementation of a review strategy and ongoing local posts to boost visibility.

THE RESULTS (3 MONTHS)

INBOUND CALL PERFORMANCE:

  • 186 Total Phone Calls: Direct leads generated solely through the Business Profile in a single month.
  • +18.5% Growth: Consistent increase in call volume compared to the previous year.
  • 312% Increase in Views: Massive surge in local profile visibility for “roofer near me” searches.
  • Top 3 Map Pack Rankings: Achieved dominant visibility for primary service keywords.
  • Zero Ad Spend: These results were achieved entirely through organic profile optimization.
Case Study 3 - Google my Business Profile

BUSINESS IMPACT

In just 60 days of joining Roofing SEO Agency, the contractor transformed their Google Business Profile from a dormant listing into a lead-generation engine. By focusing on “near me” search appearances, they captured high-intent customers at the exact moment of need. The result is a steady stream of exclusive phone calls without the overhead of a traditional large-scale SEO or PPC campaign.

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